Do you believe in more screen time or more outside time for kids?
From day one, we have set out to build the AKOVA brand around 3 core principles:
1) delivering better value with outdoor gear that is higher performance and lower price compared to other premium quality brands,
2) not guessing at what to make but, instead, engaging our customers in what we call our Co-Design Program for all of our styles, and
3) giving back to help get more kids outside.
Many different studies have shown a number of benefits derived from children experiencing more time in the outdoors – better cognitive abilities, reduction in ADHD symptoms, more creativity, more resilience to stress and adversity, and of course the health and fitness benefits in an age of increasing childhood obesity. One study showed that youth today spend less than half as much time playing outside as their parents did and it’s not hard to see why, considering the struggle most parents have managing “screen time” in the home. And, for many families, even access to nature and/or the cost of some activities can present significant challenges and limit opportunities for a lot of kids.
We are on a mission to help change this.
To do our part and give back, we have created a program called More Kids Outside™. We have big plans to grow and expand this program over the coming years but, to start, AKOVA donates at least 1% of all sales (in cash or in-kind gear donations) to non-profit organizations that share our vision and mission to get more kids outside.
If you are passionate about this mission, we would love your input. Get in touch with us at info@akovagear.com.
And, remember, every purchase of AKOVA gear will help get More Kids Outside. Thanks for the support!
