UNLOCKING GREATNESS
WHY AKOVA
The AKOVA brand is for those individuals that see the boundaries and push past them anyway. Those who live in defiance of the word impossible and demand the very best.
Those that achieve their own greatness work tirelessly to unlock it. In this spirit, “AKOVA” takes inspiration from 2 words; akoúrastos which means tireless in Greek, and avata which is the Finnish word for unlock.
Greatness is earned not given. AKOVA is here to enable your journey.
A LOGO WITH
MEANING
For AKOVA®, we wanted a timeless design. One with impact. And one, of course, that evokes the meaning behind the brand.
The design of the logo's emblem represents the ups and downs, the peaks and valleys, of each of our journeys towards personal greatness. And simultaneously it is meant to incorporate elements of the outdoors: peaks, valleys, waves, rivers, or even moguls, jumps, or mountain bike tire treads.
The typeface of the logo's wordmark element denotes the bold strength required for the never-ending journey to be our best, strongest, selves.
JULIA MANCUSO & DAVID WISE signature lines
the legacy collection
We are thrilled to announce that among the first AKOVA® branded styles is a pair of "Signature" lines.
The Women's gear is the signature line of 4x Olympian and Olympic champion, Julia Mancuso.
The Men's gear is the signature line of 3x Olympian and 2x Olympic champion, David Wise.
We are honored to have two of the best skiers in the world as co-owners in the company and on the team, bringing their deep experience to the design, development, testing, and ongoing refinement of these products.
OUR COMMITMENT
TO EXCELLENCE
CO-DESIGNED WITH
YOUR INPUT
For the Legacy collection we incorporated what Julia and David have always wanted for their ideal winter apparel but, as we do with all of our products, we then engaged our community to vote on some key design decisions. If you helped finalize the designs, thank you!
building akova
video library
We are building these products for you, with your input through our Co-Design process, and these videos document our journey of building this brand together
