kids ski jackets

Over $160,000 In Gear Donated So Far

More Kids Outside™ Program

We believe in the magic of the outdoors. We believe in trading screen time for more hikes, ski trips, bike rides, or just playing in the yard, even when the weather doesn't cooperate. But unfortunately, and for a number of reasons, a lot of kids are spending a lot less time in the outdoors today... and we are on a mission to help change that.

Many different studies have shown a number of benefits derived from children experiencing more time in the outdoors – better cognitive abilities, reduction in ADHD symptoms, more creativity, more resilience to stress and adversity, and of course the health and fitness benefits in an age of increasing childhood obesity. One study showed that youth today spend less than half as much time playing outside as their parents did and it’s not hard to see why, considering the struggle most parents have managing “screen time” in the home. And, for many families, even access to nature and/or the cost of some activities can present significant challenges and limit opportunities for a lot of kids.  

The AKOVA® Brand's Giveback Program

To do our part and give back, our More Kids Outside™ program is designed to do exactly that -- help get more kids outside. We will expand this program over the coming years including our own events and programs but, to start, we contribute at least 1% of sales (including in-kind gear donations) to non-profit organizations that share our vision and mission to get more kids outside. 

Today, we are proud to support Share Winter Foundation ("Share Winter"). To date, we have donated over $160,000 worth of outerwear to Share Winter grantee organizations and look forward to adding more support throughout the years to come.

About Share Winter

Share Winter is a grantmaking organization working to improve the lives, health, and fitness of youth through winter sports. They work closely with carefully selected grantees to build efficient, effective, sustainable winter sports programs and pipelines to ongoing winter sports participation. Share Winter currently funds youth learn-to nordic and alpine ski, and snowboard programs. Through nationwide partnerships, they strive to make winter sports accessible to a broader, more diverse community, and share winter with 100,000 youth by 2028.

Share Winter Logo

With the help of partners like us and many others, last year alone, Share Winter funded 45,000 youth in programs across the country, fueling the next generation of winter sports participants and enthusiasts. If you’d like to help them share winter, please consider donating today. To learn more about Share Winter, apply for a grant, or volunteer, please visit You can also find them on instagram at @sharewinterfoundation or email them at

For more information about this program please contact us at And, remember, every dollar you spend on AKOVA or SHRED DOG gear, helps get more kids outside!