The Eternal Pursuit of Joy

As parents there is nothing that brings us more joy than an ear-to-ear smile on our kids’ faces. We believe that spending time in the outdoors together, unplugged and connecting as a family, is among the best ways to evoke those heart-warming grins. Creating amazing outdoor experiences isn’t easy but we do it for the physical and mental health of our kids as well as ourselves. All the “work” to create those experiences is instantly worth it when we make the kinds of family memories that last a lifetime.

As the families that make up this brand, we ski and snowboard in the winter. We mountain bike, hike, backpack, camp, skateboard, and surf in the spring and summer. And we bring our kids. No matter what mother nature throws at us. 


father son shred dog

In Pursuit of Better Gear

When we, Marc and Dallas (SHRED DOG co-founders) met in 2017, Marc was an outdoor dad of a 7-yr old and buying premium gear so he and his son could stay outside no matter what. We found that, especially for kids, most brands were too expensive, lower quality, and in many cases, both. Meanwhile, Dallas (expectant dad at the time and now father of two) shared the same goal of raising his new family with outdoor adventures and was also deep in the outdoor industry, building expedition-grade technical apparel.

Perfect timing. Perfect partnership. SHRED DOG was born.

shred dog co-founder dallas moore

Heritage Of The Name

As for the brand name SHRED DOG®, we wanted a name with personal meaning. We wanted a name that is bold but not aggressive. Fun but not too playful. Action-oriented but not extreme.

So, why SHRED DOG? Marc's son’s favorite outdoor activities and two that bring us both tremendous joy together is skiing and snowboarding. Ryker learned to ski at Palisades Tahoe (formerly Squaw Valley) in Lake Tahoe, CA, and right next to the ski school there is a lift called Red Dog. To put a fun twist on it, we decided to call the brand SHRED DOG. We are already well on our way to being a year-round outdoor brand not just a winter brand, but it's a name that fits the personality of the brand and will always remind us of why we started this…  Family. Joy. Getting outside. Making memories that will last forever.

Are You a SHRED DOG Family?

SHRED DOG is for families that send it, shredding life in all that they do – on the snow, dirt, or concrete. SHRED DOG families have an adventurous spirit, driving them to try new things while setting and crushing their goals together. SHRED DOG families head outdoors regardless of the weather and always find a way to put a smile on their kids faces.

Building A Brand With And For You

Overall, our mission is to help more families make more magic and more memories in the outdoors and we are doing that by making outdoor apparel that fits better, works better, looks cool, and is sold at a much better price compared to other brands. But SHRED DOG is about more than high performance quality at an affordable price.

We want to build products that parents and kids love, of course, but we also want to build a company that they can feel a part of. One way we hope to do this is by involving our customers in a unique way. We don't want to guess at what products, styles, colors, and features you want. Instead, we will be allowing and encouraging parents and their kids to participate in all of our product designs just as we did to design the SHRED DOG logo.

Welcome to the SHRED DOG pack! We look forward to your input, feedback, and ideas, as we build this brand together.

And, in the meantime, we'll see you outside. Creating magic. Creating memories.

- Marc & Dallas