UPF 50+ sun protection

20% Off active shirt SALE

Direct-2-you

no retail markups. ever.

We sell directly to you. No middleman retailers to drive up the price to you.

The result? Better products, more features, lower prices.

Our new brand

akova gear

We originally launched Shred Dog to revolutionize the performance of kids' outerwear. We are now AKOVA®, a new brand offering an entirely new level of performance for men, women, and kids. All with no retail markups.

Built with champions

Julia mancuso & david wise

We are so fortunate to have two extremely decorated and experienced skiers as Co-Owners in this business.

Julia and David bring a wealth of knowledge to our product development and excel at pushing prototypes to their limits.

VIDEO INTERVIEW

DAVID WISE

VIDEO INTERVIEW

JULIA MANCUSO

how we gauge success

customer reviews

We strive to make the best possible products and give you an unmatched shopping experience. Customer feedback is the true measure of whether or not we are succeeding at our mission.

mens elevated hardshell jacket

Team Uniforms

tested and trusted

We are extremely proud that our gear is trusted by some of the top ski and snowboard youth teams, including Palisades Tahoe, Northstar, Team Summit, Bear Valley, and many more.

free shipping over $50

try it on at home

Free Exchanges & Returns

Limited Lifetime Warranty

as seen or reviewed in

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Mountain Weekly News
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PREMIUM KIDS' LAYERING SYSTEM

ELEVATED COLLECTION