kids hiking in the forest
Launching Shred Dog

More Kids Outside™: Help Define How We’ll Give Back

With More Kids Outside, we will donate 1% of all sales to non-profit organizations that help get kids outside. Help us determine which organizations we will partner with first.
New Youth T-Shirts & What's Next With Co-Design
Launching Shred Dog

New Youth T-Shirts & What's Next With Co-Design

The winning designs revealed from the Youth T-Shirt Co-Design Project and a look at future Co-Design Projects for Spring and Summer products.
PHOTO ESSAY:  Factory Visit for Outerwear & Insulation
Launching Shred Dog

PHOTO ESSAY: Factory Visit for Outerwear & Insulation

We recently visited one of our factories to fine-tune a few design elements and make sure everything is dialed in before we go into full production of our first line of winter youth performance gear.
New Home in Boulder, Colorado
Launching Shred Dog

New Home in Boulder, Colorado

In addition to our product development updates and other milestones in launching SHRED DOG, we have another development that we would like to share… for a couple of key reasons, we have decided to ...
Kid Approved Products
Launching Shred Dog

Kid Approved Products

High performance materials can look good on paper, but you never really know how they will perform until you put them to the test in the conditions they are intended for. The following photo essay ...
Product Development Update - Feb 2018
Launching Shred Dog

Product Development Update - Feb 2018

A behind the scenes look at our product development process, the testing we have done and the results, and the little details we are refining.
SHRED DOG Final Designs | REVEALED!
Launching Shred Dog

SHRED DOG Final Designs | REVEALED!

After months of development, two Co-Design Projects with over one hundred families like yours voting on styles, features, colors, and patterns, we are ready to reveal the designs for our first wi...
Update on Color Designs and Our Timeline
Launching Shred Dog

Update on Color Designs and Our Timeline

A quick recap on the most recent Co-Design project, 2 New SHRED DOG  print patterns, and an update on our timeline.
Co-Design Stage 2: Colors and Patterns
Launching Shred Dog

Co-Design Stage 2: Colors and Patterns

What you need to know about the Stage 2 Co-Design Project & a recap of Stage 1 results.  A) online project this weekend  B) 3 days to provide input, C) we'll make what is most  popular.